Home

Business Management Consulting 

Travel Marketing

Travel Magazine Articles

Contact Us

Ideas ! Concepts !
Creative Solutions !
Real Results !

Develop a Creative & Strategic Marketing/Travel Marketing Plan using Best Practices to Optimize Business Opportunities. Integrating Database Management, Web/Internet Marketing, and Data Analytics to Increase Customers, and Repeat Customers - a Loyalty Program.

20+ years of Travel Marketing experience.

Travel Marketing Background

Our Marketing & Travel Marketing Background consist of a Bachelors of Science Degree in Business Administration/Accounting and an Associates of Arts Degree in Travel & Tourism, combined with 20+ years of  Travel Marketing experience in Print Advertisements, Direct Marketing Campaigns, Surveys, Market Research, Internet Marketing, Press Releases, Business Intelligence Analysis, Marketing Database Management, and Web Design and Management.  

Travel Marketing Services

• Travel Research
• Database Services
• Web & Internet Planning & Design
• Marketing & Advertising
• Data Analytics

Key Benefits

• Improve Marketing Advertising Response with One-to-one Advertising.
• Minimize Ineffective & Inefficient Direct Marketing Costs.
• Identify Untapped Business/Revenue Opportunities.
• Identify Superior Markets, and/or Products that generate Higher Yields, and subsequent, repeat customers, and referrals.
• Increase Your Sales Distribution Channels.

• Product Research: Positioning, Clientele, Print & Web Advertising Analysis, Competition, more
• Market Research: Demographics, Psychographics, Segmentation, more
• Industry Research: Identify & Analyze existing Travel Industry Studies
• Best Practices: Identify Best Practices for marketing specific travel products
• Competitive Intelligence: Monitor the Marketing Initiatives, and identify the Best Practices of competitors.

Databases . . . The Primary Business Source for Data Analysis, Sales, Revenue, and Profitability!

• Database Design & Development
• Database/Mailing List Acquisition &  Integration
• Direct Marketing Data Manipulation
• Database Re-engineering to improve efficiency

• Design a  website, which parallels your  Business or Professional Objective
• Assist in developing an eBusiness Strategic Plan
• Internet Marketing Planning

Marketing & Advertising

• Assist in Designing Marketing Campaigns to stimulate demand:
  • Print Advertisements
  • Direct Marketing - mail, fax, eMail
  • Press Releases/Public Relations
  • Other Marketing avenues  

• CRM/Customer Relationship Marketing
  • Customer Projection Modeling, Cross-sell Opportunities
    
• Revenue Management
  • Optimize Pricing Strategies, Competitive Analysis
    
• Yield Analysis
  • Maximize Product Yields, Break-even Analysis
    
• Internet Marketing Analysis
  • Search Word Optimization, Search Engine Advertising, Links, Banners, Price Per Click (PPC), Dayparting/time-targeted ads, Geotargeting
  • eMail Advertising
    
• Web Analysis
  • Analyze Web Reports, Identify Trends and Opportunities
    
• Sales Analysis & Forecasting
  • Tracking responses, ROI, Documenting external factors
    
• Database Management
  • Design Data Warehouses to Optimize Analysis and Reporting
    
• Financial Analysis - Marketing
  • Assist in the development of the Marketing Plan/Forecasting
  • Variance Analysis: Budget v. Actuals Analysis & Reporting

Travel Industry Clients

• Travel Agencies
• Foreign Tourist Offices
• Tour Operators
• Cruise Lines

The Travel Marketing Specialist!

Copyright © 2012 CWR & Associates